JR Peters expands service to growers and retailers

We are pleased to announce Alicia Rittenhouse has joined our family as a Territory Manager to support growers and retailers in their use and sales of our Jack’s fertilizer products.  In her new role, Alicia will be a critical link between customers, distributors and Jack’s.

Rittenhouse, a long-time user of Jack’s products says “I am honored to be joining the Blue Crew! I’m looking forward to working with distributors, growers, and retailers utilizing Jack’s fertilizers to produce healthy, quality plants for today’s demanding consumers.”

Alicia comes to us with a great deal of industry knowledge and a deep love for plants!  Her passion for plants started in high school and led her to Michigan State University to pursue a Bachelor’s degree in Horticulture Science and eventually a Master’s degree in Marketing. Throughout her career she has touched various facets of the industry – growers, retailers, academia, suppliers and distributors. Prior to joining the JR Peters Blue Crew, Alicia served as the Vice President – Member &Strategic Engagement at AmeicianHort. She may be a familiar face for her work through American- Hort with the Generation Next programs, HortScholars, Unplugged, and on the retail side with SHIFT and Garden Center Live!.

“We are very proud to have Alicia join our team to bring her background, expertise, energy and ideas as part of our Blue Crew.”, says Dr. Cari Peters, Vice President.

Stop by booth 2003 at Cultivate’17 to visit Alicia and get all of your fertilizer questions answered by the Blue Crew experts. Plus, you can get a sneak peek at our newest product line!

Alicia Rittenhouse - JR Peters Territory Manager

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